As many Agri trading companies are into Back-to-back trade, Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) integration plays crucial role. ERP focusses on accounts, purchases, supply chain, inventory, and other core backend operations. CRM, on the other hand, deals with customer-centric operations to build profitable relationships. Implementing an ERP to streamline your business processes and CRM software to enhance customer satisfaction is a great strategy. Having them implemented separately will not give enough benefits compared to what you will have with their powerful integration. ERP and CRM integration fosters overall transparency in the trade enquiries by bridging the gaps and prevent your departments from getting prey to information
1. Let go of the duplicate entries and errors
While working in disparate systems by implementing ERP and CRM separately, users will have to enter the same data into two different databases. This is a monotonous task that will surely hamper the productivity of your employees. It will also increase the possibility of errors. ERP and CRM integration will eliminate the tedious task of entering duplicate entries. This is because your enterprise will now have a single database for all your departments. Hence, any changes made in one of the systems will automatically get reflected in the other one as well. Humans are prone to making errors. Integrating and having everyone on the same page not only reduces the risk of errors but also boosts the productivity of your employees.
2. Get a complete insight into customer records
The intense competition among growing businesses makes the customer experience an important parameter that distinguishes them. ERP and CRM integration provides a 360-degree view of your customer so that you have all the necessary information at your disposal. You can get a complete insight into customer history, payments, buying patterns, and product preferences. How fast and effective the sales call will be if the customer wants to have any information, like the status of his order, and the caller has all the right information at his fingertips! A common database for ERP and CRM provides ways to help you to cater to your customer needs and enhance their relationship with your company. This retains your existing customers and builds your business reputation.
3. Have increased visibility and transparency
Storing data in different systems is time-consuming and makes your departments work as separate entities. This creates a virtual boundary within your organization and creates information silos. It also affects the visibility of the processes and hinders your ability to make informed decisions. ERP and CRM integration gives you better interdepartmental collaboration and communication. All the detailed information related to your customers will be stored in a single database throughout your enterprise. This will ensure that your departments are using the same information and working towards the same goal. Access to real-time information gives clear visibility of business processes, provides accurate data and helps you make decisions without any hesitation.
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